Concept Statement
Overview
The website will
match the feel and style of The Goldfinch. Based on the cover and the content
inside the book will be represent that in the website. The site and book will
feel that if they were one in the same.
Create a
list of all users that may visit your site (not from the WWW but those you’d
invite).
The people that will be invited
to the site will the readers that fallow that author’s work, the publisher,
editors and fellow authors. .
What
will each of those users want to see in order to enjoy their visit to your
site?
The readers will want to see what
this book is about before they buy it. What the author’s thoughts are on the
book. See what other readers think and feel about the book. As well what the
author might be planning next.
The publisher and the editor will
like to see how that book is doing out in the market and see what the reader
feedback is.
The fellow authors will like to
see how the competition is doing against their book.
Name
your intended audience (the person(s) you need to persuade.)
The intended audience is the
reader. They are the one that will make will make or break this book. The
audience is the one that will be buying the book in stores and will be giving
the reviews that really matter.
Describe
what you need to inform and persuade them of:
Promote my:
We are promoting The Goldfinch by
Donna Tartt.
Goals of the site are:
To make it easy for the reader to
find information on the book and the ability to buy it right there off the
site.
What is the story you are
telling?
We are telling a brief story
about The Goldfinch and some background on the book and the author as well.
Concept
Statement:
The user of the site will be the
reader; the reader is the main target for the book. Off this site they will
make up their mind on if they want to buy the book or not based on what
information we place on it and what other reader’s feedback is. The persuasion
will be that The Goldfinch will be a best seller and one of the best books of
the year, so people should check this book out. The navigation of the site will be simple with only about 4 to 5 links to
it. The links will be the about page, the review page, an author page and last
the order page. The about page will be about the book and a brief summery about
it. Like the content in the back of the book. The review page will have reviews
from fellow readers. The author page will be information about his thoughts on
the book and if he is planning anything like book reading and signings. Then
the order page which is just to order the book. The assets will be the value
that the reader puts on it, not the critics. The only thing that matters is
that the reader will like it.
