Project 2 Project Statment

Concept Statement

Overview

The website will match the feel and style of The Goldfinch. Based on the cover and the content inside the book will be represent that in the website. The site and book will feel that if they were one in the same.

Create a list of all users that may visit your site (not from the WWW but those you’d invite).

The people that will be invited to the site will the readers that fallow that author’s work, the publisher, editors and fellow authors. . 

What will each of those users want to see in order to enjoy their visit to your site?

The readers will want to see what this book is about before they buy it. What the author’s thoughts are on the book. See what other readers think and feel about the book. As well what the author might be planning next.

The publisher and the editor will like to see how that book is doing out in the market and see what the reader feedback is.

The fellow authors will like to see how the competition is doing against their book.

Name your intended audience (the person(s) you need to persuade.)

The intended audience is the reader. They are the one that will make will make or break this book. The audience is the one that will be buying the book in stores and will be giving the reviews that really matter.

Describe what you need to inform and persuade them of:

                  Promote my:

We are promoting The Goldfinch by Donna Tartt.

                  Goals of the site are:

To make it easy for the reader to find information on the book and the ability to buy it right there off the site.

                  What is the story you are telling?

We are telling a brief story about The Goldfinch and some background on the book and the author as well.

Concept Statement:

The user of the site will be the reader; the reader is the main target for the book. Off this site they will make up their mind on if they want to buy the book or not based on what information we place on it and what other reader’s feedback is. The persuasion will be that The Goldfinch will be a best seller and one of the best books of the year, so people should check this book out. The navigation of the site will be simple with only about 4 to 5 links to it. The links will be the about page, the review page, an author page and last the order page. The about page will be about the book and a brief summery about it. Like the content in the back of the book. The review page will have reviews from fellow readers. The author page will be information about his thoughts on the book and if he is planning anything like book reading and signings. Then the order page which is just to order the book. The assets will be the value that the reader puts on it, not the critics. The only thing that matters is that the reader will like it.