Unit 2 Reading Response – Chapter 3 “Billboard Design 101"

Unit 2 Reading Response – Chapter 3 “Billboard Design 101”

This chapter talks about the importance of hierarchy in a design. One of the more noticeable ways we see hierarchy at work is on letters size. The more important the section is in a layout the bigger the letters size will be. This helps to guild the reader to the most important part of the page.  It gives them a start point to begin their reading. If all letter fonts were the same size then the reader would just scan the page until they found something that caught their fancy on the page. So the large font helps to prevent that and keep the “noise” down from distract them. This hierarchy could be compared to blinders for horses. They are places on the horse to cover up there peripheral vision to keep them from getting distracted and help keep their eyes on the prize.

Without this hierarchy, the reader would just kind a wonder from page to page without any order of what was important and what has the best information for them. This technique making things very clear to understand the information on the page and shows how important it is to make things simple and clear to understand.

Link on hierarchy

http://webdesign.tutsplus.com/articles/design-theory/understanding-visual-hierarchy-in-web-design/